Autoplay video ads coming to Facebook soon

Facebook has been reportedly testing an auto play video ad unit, which is now in its final stages and will be released soon.

David Lawenda, head of global marketing solutions at Facebook said that he will be meeting with the movie studios this week to help them see what is possible, adding that they should look at us like every other media platform that they're doing business with.

According to PC World, while the company's march to a mobile-first mindset and delivery has been persistent and widely recognized, Facebook is rising to the video occasion with a more deliberate rollout.

Facebook hired Lawenda, who has more than 25 years of experience in broadcast, cable TV and ad agencies, to oversee Facebook's sales relationships with big brands and agencies domestically.

1 Month Ago, the WhatsApp CEO Promised He Wouldn't Sell

Just a month ago, WhatsApp founder Jan Koum appeared to be dead-set against selling his company. In an interview with Wired UK editor David Rowan, Koum pointed out that the best companies — including Facebook — have resisted buyout attempts.

"I think for us, when we started the company for me and [co-founder Brian Acton] personally, we wanted to build something that was here for the long term," Koum said. "We wanted to build something sustainable. It's not that hard to sell a company. But if you look at the great companies we have today — Facebook and Google and Yahoo and Twitter — the companies that have been around for a long time, they didn't sell. They actually stuck around and stayed independent and built a great offering for their users."