31772a6dd13fa30012a6de614c7ac0fc9734955e5797a33812 Money And Knowledge: Wipro appoints Bhanumurthy BM as new COO

Wipro appoints Bhanumurthy BM as new COO

Following the elevation of its chief operating officer Abidali Neemuchwala as CEO, Wipro has appointed a new COO, and the model now replicates the one that Infosys has, where the CEO is based in the US — the IT industry's biggest market — and the COO in India.
Bhanumurthy BM, president and chief executive of the business application services (BAS) business, is the new COO. He pipped three other presidents in Wipro for the post.
Earlier this week, Wipro had announced that Neemuchwala would be CEO and current CEO TK Kurien would be vice chairman effective February 1. Neemuchwala is based in Dallas, US. At Infosys, CEO Vishal Sikka is based in the US and COO UB Pravin Rao is based in India.
The BAS business that Bhanumurthy heads is by far the largest service line for Wipro, contributing 47% of revenue. In his new role, all the services lines — BAS, global infrastructure services, product engineering services, analytics, application management services and business process services — will report to him.
"Bhanu can drive the painful integration Wipro urgently needs across apps, BPO, cloud and infrastructure. The firm has been too siloed and putting a person like Bhanu under Abid is the right move to drive integration," said Phil Fersht, CEO of US-based HfS Research.
GK Prasanna, president and chief executive of global infrastructure services, which has an annual revenue run rate of nearly $2 billion, has been made president of a newly-created unit called marketing, innovations and technology (MIT). Thi unit will comprise the CTO & CIO offices, marketing, strategic engagements (advisor relations & sales enablement function), and the integrated solutions group. This new team will focus on non-linear growth engines, products and platform-based services, integrated solutions, research, and new technologies.
Both Bhanumurthy and Prasanna will continue to report to Neemuchwala.